Key to the performance of the new Ford Fiesta Van is the new Dagneham-built 75PS, 1.5-litre Duratorq diesel engine. In fact, each diesel model in the range (of which there are many) can be relied upon to deliver cost-effective performance that will see businesses capitalise on their investment. The Fiesta Van ECOnetic variant, for example, offers up to 85.6mpg and emissions of just 87g/km – the best in its class.
Mark Easton, Ford Britain light commercial vehicle product manager, said: “The new Fiesta Van is a stylish mobile workshop for light duty tools and equipment that makes great business sense. Both local tradesmen and urban delivery fleets will appreciate its sharp, professional looks, while relying on its versatility, dependability and exceptionally low running costs.”
In addition to providing performance that is second to none, the new Ford Fiesta Van epitomises comfort and practicality. Packed with all the latest features you would expect from a 21st-century vehicle – Hill Start Assist, Easy Fuel, Rear View Camera, Ford MyKey, and much, much more – this is a commercial vehicle that pulls no punches.
The new Ford Fiesta Van will be available as early as January 2013.
There are countless blogs on the internet telling us what the greatest movie cars of all time are. From Back to the Future’s DeLorean to the Aston DB5 in Goldfinger, everyone has their opinion on what the coolest car is.
But what about the comparatively humble world of television? Which cars rule the small screen? I’ve made a (by no means exhaustive) list below of some of my personal favourites, in no particular order:
Reliant Robin – Only Fools & Horses Derek Trotter’s trusty Reliant Robin graced our screens through a decade of filming. As much a part of the cast as actors David Jason and Nicholas Lyndhurst, it is one of the most recognised cars in British sitcom. So renowned is it that a Bristol couple had one in white as their wedding car.
Cortina image courtesy of http://www.imcdb.org/ and Impala image courtesy of http://supernatural.wikia.com/wiki/
How do you convey a feature that is all about safety? How do you display it in a way that doesn't resort to playing on negative emotions? How do you display its benefits simply and creatively?
The answer to all of the above can be found below. The promotion of Mercedes-Benz's Night View Assist was completed by BBDO and ticks all the boxes for a great advertising campaign.